Vintage & Preloved Style
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Hello. I’m Emily London. I’m an avid charity shop and pre-loved fashion fan and I believe everything a person needs to wear or use is already in existence.
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If you want to shop in a sustainable way that thumbs the nose at endless micro-trends and never-ending online product scrolls; you need to define your personal style and build a wardrobe of clothing thats true to it.
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Let me help you.
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New Arrivals
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Want to know the secret to successful secondhand shopping?
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You have to know your style. What moves you. What brings you joy. All of it.
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That knowledge brings everything together.
Emily London
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From The Blog
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- The Top 10 Best Charity Shops In London
It’s not hyperbolic to say I’ve visited 1,000s of charity shops in my life time. From whizzing around the secondhand shops… - How To Wear Colour, Every Single Day, With Confidence
Do you enjoy wearing colour every day? How do you feel about going for bold with a colour block hue? Dopamine… - The 5 Mistakes Everyone Makes Secondhand Shopping
As a seasoned secondhand shopper, with over three decades of thrifting under my belt, I’m confident I make astute decisions when… - Personal Style: How To Find It (In The Secondhand Space)
How would you describe the way you dress? What’s the definition of your personal style? It’s a question I asked every…
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