Vintage & Preloved Style
Hello. I’m Emily London. I’m an avid charity shop and pre-loved fashion fan and I believe everything a person needs to wear or use is already in existence.
If you want to shop in a sustainable way that thumbs the nose at endless micro-trends and never-ending online product scrolls; you need to define your personal style and build a wardrobe of clothing thats true to it.
Let me help you.
New Arrivals
Want to know the secret to successful secondhand shopping?
You have to know your style. What moves you. What brings you joy. All of it.
That knowledge brings everything together.
Emily London
From The Blog
- The Top 10 Best Charity Shops In London
It’s not hyperbolic to say I’ve visited 1,000s of charity shops in my life time. From whizzing around the secondhand shops… - How To Wear Colour, Every Single Day, With Confidence
Do you enjoy wearing colour every day? How do you feel about going for bold with a colour block hue? Dopamine… - The 5 Mistakes Everyone Makes Secondhand Shopping
As a seasoned secondhand shopper, with over three decades of thrifting under my belt, I’m confident I make astute decisions when… - Personal Style: How To Find It (In The Secondhand Space)
How would you describe the way you dress? What’s the definition of your personal style? It’s a question I asked every…