Hello. I’m Emily London. I’m an avid charity shop and pre-loved fashion fan and I believe everything a person needs to wear or use is already in existence.

I’m a former fashion and beauty journalist (Tatler, Vogue UK, Good Housekeeping) and e-commerce executive (Net-a-Porter’s TheOutnet, Refinery29 US) – so I know my way around luxury brands, runway trends and style edits . But as a lifelong vintage buyer I also know that pre-loved fashion is the sustainable, creative and best value way to shop.

Shop my edit of vintage clothes, jewellery and accessories, chosen for their ability to work perfectly within a contemporary wardrobe. Or explore my innovative sustainable styling services that will help you understand and refine your personal style, and incorporate second-hand into your wardrobe and your life.